Verifigator Lead Quality Rating
In addition of validating and analyzing leads, Verifigator also supports evaluating the quality of leads.
There are many applications for the need to evaluate the quality of a lead. For example, let’s say you have an opt-in newsletter signup box in your website and you ask your website visitors to signup for a newsletter in order to access content. This would create an incentive for people to fill in fake data to just to receive your content – even if the signup is optional. And generally speaking, every time you put a lead collection method to a public website, you will receive a certain amount of noise, such as automated scripts submitting the form.
For these and similar use cases, Verifigator offers a straightforward lead quality rating system. Each lead analyzed by Verifigator gets a Lead Quality Rating which is a number from 0 to 10, where 10 would mean the highest quality lead.
Verifigator supports two different types of leads, both of which have a different quality rating criteria.