Verifigator Lead Quality Rating

In addition of validating and analyzing leads, Verifigator also supports evaluating the quality of leads.

There are many applications for the need to evaluate the quality of a lead. For example, let’s say you have an opt-in newsletter signup box in your website and you ask your website visitors to signup for a newsletter in order to access content. This would create an incentive for people to fill in fake data to just to receive your content – even if the signup is optional. And generally speaking, every time you put a lead collection method to a public website, you will receive a certain amount of noise, such as automated scripts submitting the form.

For these and similar use cases, Verifigator offers a straightforward lead quality rating system. Each lead analyzed by Verifigator gets a Lead Quality Rating which is a number from 0 to 10, where 10 would mean the highest quality lead.

Verifigator supports two different types of leads, both of which have a different quality rating criteria.

Lead Quality Rating for organization leads

An organization lead is defined as a lead which is referring to an entire organization, such as info@microsoft.com and sales@ibm.com would be considered as organization leads. Whether you wish to use or accept these types of leads at all depends on your application.

Quality Rating Tag Criteria Example
10 Excellent Quality Lead Lead with a full name. Name is a commonly name of a person. Domain is known to the system and not a free email address. John Smith,info@verifigator.com
9 Lead with a full name. Domain is known to the system and not a free email address. Jon Smithonius,info@verifigator.com
8 High Quality Lead Lead with a department or company name. Domain is known to the system and not a free email address. Accounting services, accounting@verifigator.com
7 Lead with a department or company name. Not a free email address. Accounting services, accounting@verifigator.com
6 Medium Quality Lead Lead with no name. Domain is known to the system and not a free email address. info@microsoft.com
5 Lead with no name. info@gmail.com
4 Low Quality Lead Lead with no name on a suspect domain. Or, lead with suspect keywords. John Smith,noreply@microsoft.com
3 Lead with no name on a suspect domain. Or, lead with suspect keywords. John Nospam ,noreply@microsoft.com
2 Lead with no name on a suspect domain. Or, lead with suspect keywords. noreply@micorosft.com
1 Lead with no name on a suspect domain. Or, lead with suspect keywords. No Spam,spam@microsoft.com
0 Invalid Lead Invalid email address, either with a non working domain name or invalid overall email address syntax. notreal@domain.invalid, or user@@domain@com

Lead Quality Rating for human leads

A human lead is a lead which is a person, either in their personal role with their personal email address, or in their professional role with their office email address. For example, john.smith@microsoft.com and john.smith1@gmail.com would be considered as human leads.

Quality Rating Tag Criteria Example
10 Excellent Quality Lead Lead with a full name. Name is a commonly name of a person. Domain is known to the system and not a free email address. John Smith,john@verifigator.com
9 Lead with a full name. Lead name must match email address localpart. Name is a commonly name of a person. Free email address. John Smith,john.smith@hotmail.com
8 High Quality Lead Lead with a full name. Lead name must match email address localpart. Name is a rare or uncommon. Domain is known to the system and not a free email address. Jon Smithonius,jons@verifigator.com
7 Lead with a full name. Lead name must match email address localpart. Name is a rare or uncommon. Free email address. Jon Smithonius,jon.smith1@hotmail.com
6 Medium Quality Lead Lead with partial name, or lead name does not match email address. Name is common. Domain is known and not free email. John Smith, jbox_nyc@verifigator.com
5 Lead with partial name, or lead name does not match email address. Name is common. Free email address. John Smith, jbox_nyc@hotmail.com
4 Low Quality Lead Suspect lead name or no name. No clear red flags. Common email address syntax. Domain is known and not free email. John Tester, jbox_nyc@verifigator.com
3 Suspect lead name or no name. Uncommon email syntax. Possibly containing suspect words. Possibly suspect domain. John Tester, jbox1.inbox1223@hotmail.com
2 Uncommon email syntax with suspect words. Possibly suspect domain. my_spam_box1223@hotmail.com
1 Uncommon email syntax with suspect words and suspect domain. send.me.junk123@spam-email.com
0 Invalid Lead Invalid email address, either with a non working domain name or invalid overall email address syntax. notreal@domain.invalid, or user@@domain@com