A blog about our journey to develop Verifigator – an accurate email validation and segmentation system.
Posted by Sorina Urcan on Aug 29, 2018

Stay Out Of The Spam Folder With These 12 Tips And Tricks


The world of email deliverability can be a frustrating place. Similar to how Google keeps adjusting its search algorithm to provide the best results, companies must also regularly adjust their tactics to ensure that their emails reach the inbox.  Internet Service Providers (ISPs) are waging an endless war against spammers. Mashable…

Read More

Posted by Sorina Urcan on Aug 20, 2018

Spam Traps: What They Are and How to Manage Them Efficiently

spam traps

No email marketer wants to be accused of sending spam. But if you aren’t careful to avoid spam traps, you can end up getting blacklisted. Of course, we’re not getting all the emails that are being sent to us. If that would happen, our mailboxes would be full of spam….

Read More

Posted by Sorina Urcan on Aug 14, 2018

Single Opt-In vs. Double Opt-In: Which is Best for Your Email List?

single opt-in

Opt-in is the subscription method every email marketer uses on their mailing lists. Two signup methods are available in email marketing: single opt-in and double opt-in. Do you know which option makes sense for your business? This is one of the first decisions you’ll need to make in order to initiate…

Read More

Posted by Sorina Urcan on Aug 14, 2018

The Journey of a Beginner Content Writer – I have no idea what I’m doing

beginner content writer

Hello you! Yes, I’m still here. Learning, failing, mostly just doing the best that I can. There are a couple of things I understood this week. For a very long time, marketing seemed like the most abstract thing to me.  Now I finally see it as a mechanism. It has…

Read More

Posted by Sorina Urcan on Aug 10, 2018

The Journey of a Beginner Content Writer – Let’s Learn Together

beginner content writer

“Document , don’t create” , Garry Vayernack says. For a beginner content writer as myself, it was very helpful hearing that. I had no idea where to start. I’m currently 6 months away from finishing veterinary medicine, which has nothing to do with content writing and marketing. Internet, to the rescue!…

Read More

Posted by Sorina Urcan on Aug 08, 2018

Customer Loyalty Metrics – How And Why You Should Measure Loyalty

customer loyalty metrics

If you want to figure out how your customers feel about your company, you can’t interchange terminology such as customer satisfaction and customer loyalty. It might be tempting to do so, but they’re not the same thing. Understanding customer loyalty can help you predict which customers will continue buying from…

Read More

Posted by Sorina Urcan on Aug 06, 2018

Biggest Facebook Advertising Mistakes And How To Avoid Them

facebook advertising mistakes

Facebook has become one of the most popular advertising platforms available today. Inevitably, Facebook advertising mistakes are bound to be made. Keep in mind that no two platforms are the same. So, no two strategies will work the same either. Thankfully, Facebook has a lot of tools that help you gain…

Read More

Posted by Sorina Urcan on Aug 03, 2018

How to Make a Valuable Online Course-Short Guide

online course

Not long ago , if you wanted to learn a new skill, you had to embark on a quite long and complicated road. Information wasn’t so accessible as it is today, not even close. Let’s say someone finishes college, tries a couple of jobs. But they’re unhappy. Now that they’re…

Read More

Posted by Sorina Urcan on Aug 01, 2018

Promoting Your Blog With Email Marketing – 14 Strategies To Use In 2018

email marketing

You’ve written an amazing blog post. You’ve published it on your equally awesome blog. So, why is nobody reading it? Email marketing is still one of the most effective methods of directly communicating with your audience. Your marketing emails are basically an extension of your blog or online shop. A blog…

Read More

Posted by Sorina Urcan on Jul 30, 2018

How to Write Killer Meta Descriptions That Boost Your SEO

meta descriptions

Adding meta descriptions is simple. But writing good meta descriptions that help SEO is the tougher part. A neglected meta description could mean lost viewers, forgotten leads, and less traffic. While a well-written one can give your site an advantage in search engine results pages (SERPs), resulting in more click-throughs…

Read More