A blog about our journey to develop Verifigator – an accurate email validation and segmentation system.
Posted by Sorina Urcan on May 22, 2018

Short Guide on How to Find and Solve Customer Pain Points

customer pain points

Failing to identify and solve customer pain points that bother your clients is a recipe for failure. Pain points come in different forms and nobody is immune to them. And when a problem arises, with it comes the desire to solve it. People willingly spend money to get over their…

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Posted by Sorina Urcan on May 18, 2018

Fear Based Marketing – Make It Work Without Blowing Up In Your Face

fear based marketing

Fear based marketing can be very persuasive.  Fear is basically an automatic primal feeling that’s mostly out of our control. A built in defense mechanism passed on by our mammoth hunting ancestors. There’s no better way to force prospects to pay attention. But is it ethical? It’s certainly controversial. In…

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Posted by Sorina Urcan on May 17, 2018

Lessons to Learn From SaaS Failures – What NOT To Do

saas failures

What is there to learn from SaaS failures? Many organisations are moving to cloud-based software, but unsuccessful adoption is causing 75% of these projects to fail. In 2016 the worldwide market for SaaS software was worth $33 billion. By 2019 the projection stands at more than double that: $67 billion. image source The SaaS landscape…

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Posted by Sorina Urcan on May 12, 2018

How to Design the Ultimate Coming Soon Page and Get People to Sign Up

coming soon page

A coming soon page is a sign up landing page designed to generate leads for a product or business that isn’t quite there yet. With a coming soon page you can connect with people who have a real interest in learning more about your upcoming product/service. These leads are highly qualified…

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Posted by Sorina Urcan on May 11, 2018

Improve Email Reputation and Deliverability with DMARC

improve email reputation

To improve email reputation you need to understand how it impacts deliverability. Email reputation consists of quantitative metrics tracked and used by Email Service Providers (ESPs), such as Gmail, Yahoo Mail and to rank senders (identified by IP and/or domain) by desirability. Each ESP has a different algorithm for…

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Posted by Sorina Urcan on Apr 20, 2018

What You Need to Create a Strong Visual Brand Identity

visual brand identity

Whether you’re purposely influencing it or not, your audience is defining your brand. And at the same time, your visual brand identity tells people how to feel about your company. The visual you’re conveying has to match your values or else it will disappoint, confuse and worst case scenario, alienate…

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Posted by Sorina Urcan on Apr 19, 2018

An Educated Customer is a Happy and Loyal Customer

educate customer happiness

Consumers today are oversaturated with many businesses that are providing the same product or service. How do you stand out in this sea of options? And, more importantly, how do you make your client choose you, over and over again? It might be easier than you thought. But first, you…

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Posted by Sorina Urcan on Apr 13, 2018

How To Write An Epic Product Description That Does The Selling For You

product description

Writing an excellent product description is a great way to bring your brand’s personality in a place that most people don’t expect it. Even if it doesn’t seem like much, the quality of a product description can make or break a sale. At the end of the day, they’re one…

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Posted by Sorina Urcan on Apr 05, 2018

Facebook Advertising Advice You Have To Follow In 2018

facebook advertising

It’s no secret that Facebook advertising offers one of the largest audiences. It works for businesses of all sizes to reach their target customers. The social giant’s 2 billion active users and millions of business pages represent the perfect environment for marketers looking to draw attention to their brands. Just…

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Posted by Sorina Urcan on Apr 03, 2018

Attention Grabbing Outreach Marketing Techniques

attention grabbing outreach

Attention grabbing outreach marketing techniques are plenty and their success depends on your audience’s attention span. Good news! In case you didn’t know, we no longer have the attention span of a gold fish. I was quite surprised by this. Looking at how I scroll through my emails… I was…

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